Webinar: How to calculate your innovation value-add
Everyone talks about value-pricing…but what is value? How can you measure it?
In this informational webinar, we discussed:
The different elements of value for B2B customers
How to measure it - either directly or indirectly
How value to customers should influence your price design and price levels
If you are curious to watch this webinar, contact us and we will share the recording with you.