Webinar: Pricing your Innovation: is value pricing always the way to go?
It’s common to hear pricing experts advocate the usage of value-based pricing for all products & services with a strong innovation component - but is that always the case?
In this webinar, we discussed the criteria you should consider when deciding which price strategy to use to find your innovation’s Ideal Price:
If you are curious to watch this webinar, contact us and we will share the recording with you.