We’ve been working in pricing for years. The Ideal Price Programs incorporate our learnings from working with innovators across companies large and small, in industries from SaaS, medical, manufacturing, hospitality, agriculture, consumer goods and services and more.
Ian founded Ideal Price after noticing the lack of pricing help for smaller companies. In Ian’s 20 years focused on pricing as a consultant, change agent, manager and leader, he’s seen the good, the bad and the ugly of pricing. Ian believes any smart business person can ‘price like a professional’ if provided with the right tools and just a little coaching. Ideal Price is the result of that work.
Ian also founded een Consulting, focused on helping B2B companies improve their pricing via trainings, workshops and consulting projects.
Before that, Ian was the Global Head of Pricing for Syngenta, a leading Agricultural Supply manufacturer, and lead a global pricing transformation initiative at Medtronic. He began his pricing journey helping companies adopt pricing software.
Ian was a consultant for McKinsey & Co. He holds a B.Sc. from Imperial College London and a Ph.D. from Harvard University, both in Physics. You can learn more about his background on LinkedIn.
Diana brings 15 years of experience as a management consultant in Commercial Excellence. She has been an in-house consultant for manufacturing companies and for a leading consulting firm. Key expertise areas are Pricing, Revenue & Profitability Management, Customer Segmentation, Market Assessment and Commercial Analytics. Being part of two major Pricing Transformation journeys, Diana spent 5 years designing and managing pricing processes.
Diana also works with newly created ventures to help Founders establish its business foundations, supporting the design of business models, financial plans and roadmaps for growth.
You can learn more about her background on LinkedIn.